Skip the Splurge With These Makeup, Hair and Skin Care Dupes From the Drugstore

The year 2023 is the year of the dupe, or “doop” if you spend your time browsing on TikTok. In the beauty space, a dupe is a great way to get the look, feel and wear of high-end products without that insanely high price tag that usually accompanies them. L’Oréal Paris is no stranger to internet fame (remember this viral powder foundation?), and even a few of their products have been dubbed dupes by the internet. 

Read on as we share our favorite L’Oréal Paris “dupes” in the makeup, skin and hair sections of the drugstore. Your beauty routine and your wallet are going to be very happy.

What Is a Dupe?

Dupe is short for the word duplicate and refers to a product that is similar to a popular (oftentimes luxury) counterpart, but cheaper and usually more accessible. You can think of it as an affordable alternative, and when it comes to beauty dupes, in particular, the drugstore is a great place to find them.

4 L’Oréal Paris Drugstore Dupes to Add to Cart, Stat

Time to plan a trip to the drugstore (or a little online shopping session). Here is a list of our favorite dupes from L’Oréal Paris.

L’Oréal Paris True Match Glotion Natural Glow Enhancer

This glow primer has been coined a dupe by the internet because it works just as well as a popular luxury product that costs three times as much. The reason so many love this primer is because it’s multi-use — it can go on before foundation to prime dull skin or it can be used as a liquid highlighter on the high points of the face. 

It comes in four shades so you can choose the one that best suits your skin tone, or you can use it like Alix Earle does and use the Deep shade to give your skin a bronzy glow. The best thing about this product is that it’s lightweight with a hydrating finish — no heavy, greasy residue or chunky flecks of glitter in sight.

L’Oréal Paris Everpure Bond Strengthening Pre-Shampoo Treatment

This pre-shampoo treatment is very similar to a pricier bonding treatment that’s known for the way it can transform dry, brittle and damaged ends. The biggest difference is, this one is a fraction of the price and it’s at the drugstore. With a 14 percent Bonding Care Complex that includes citric acid, it works to penetrate the hair cortex (the inner part of the strand) and rebuild weakened hair bonds that result from routine bleaching and heat styling. 

Apply this treatment to damp hair before shampooing and leave it on for five to 10 minutes before rinsing. Then follow up with the L’Oréal Paris Everpure Sulfate Free Bond Repair Shampoo with Citric Acid and L’Oréal Paris Everpure Sulfate Free Bond Repair Conditioner with Citric Acid.

L’Oréal Paris Age Perfect Skin Care Cell Renewal Midnight Cream, Antioxidants

Bethenny Frankel’s favorite night cream does indeed feel like a high-end formula that typically comes with triple the price tag. It’s rich, indulgent and creamy, but never feels heavy on the skin. From its luxe glass packaging to the slightest fruity scent that doesn’t overpower, using this moisturizer definitely feels like a treat. 

Midnight cream has a wrapping texture, infusing the skin with antioxidants (which help to firm and brighten the skin) and locking in hydration to repair the skin barrier, firm and brighten the skin. It’s a perfect addition to your night routine because it resets the skin barrier while you sleep, which is when the skin is most receptive to recovery. The hydrating slip is also a great addition to your morning routine before you apply SPF and makeup.

L’Oréal Paris Le Color Gloss One Step In-Shower Toning Gloss

Consider this in-shower toning gloss a salon dupe because it can revive dull, lackluster hair color with a single use but it saves you a trip to your colorist. It includes a coconut oil-infused base that works to hydrate and deep condition your strands while it tones and corrects. Choose the clear formula to give your strands some shine (even virgin hair), or pick from one of the 16 shades to enhance your hair color.

Next: The New Makeup Launches That’ll Upgrade Your Spring Beauty Routine

Photo Design: Sarah Duvivier