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Preference
  • Vegan
  • Ophthalmologist Tested
  • Non-Comedogenic
  • Dermatologist Tested
  • Dermatologist Recommended
Benefit
  • Blendable
  • Smooths
  • Oil Control/Mattifying
  • Anti-Aging
  • Waterproof
  • SPF
  • Lash Boosting
  • Thickening
  • Crease-Resistant
  • Fade-Resistant
  • Long Wearing
  • Correcting
  • Line-Minimizing
  • Nourishing
  • Volumizing
  • Ultra Shine
  • Buildable
  • Contouring
  • Lengthening
  • Intense Color
  • Bold
  • Sweat Resistant
  • Shine
  • Highly Pigmented
  • Lifting
  • Light Weight
  • Long-Lasting
  • Precise
  • Brightening
  • Washable
  • Bronzing
  • Luminous
  • Defining
  • Conditions
  • Sculpting/Shaping
  • Anti-Shine
  • Separating
  • Pore Minimizing
  • Illuminating
  • Highlighting
  • Smudge Proof
  • Anti-Redness
  • Water Resistant
  • Perfecting
  • Hydrating
  • Moisturizing
Product Status
Product Type
Finish
  • Cleansing
  • Hold and Finish
  • Curl Enhancing
  • Shine Enhancing
  • Metallic
  • Strengthening
  • Luminous
  • Cover Grey Hair
  • Detangling
  • Matte
  • Glossy
  • Bleach My Hair
  • Shimmer
  • Conditioning
  • Volumized Strands
  • Volumizing
  • Smoothing
  • Tone Correction
  • Radiant Skin
  • Play with colors
  • Anti-brass
  • Nourishing
  • Moisturizing
  • Wavy Hair
  • Damage Repair
  • Natural
  • Softening
  • Bronzing
  • Thickening
  • Vibrant Hair Color
  • Sleek Finish
  • Enhance my Natural Hair Color
  • Satin
  • Heat Protection
  • Color Protection
  • Clarifying
Concern
Formula
Key Ingredient
  • Refined Clays
  • Imperial Peony
  • Marula Oil
  • Apricot Oil
  • Pomegranate
  • Hyaluronic Acid
  • Linseed Elixir
  • Almond Oil
  • Vitamin E
  • Rosemary
  • Protein
  • Lavender Essential Oil
  • Iris
  • Rosemary Leaf
  • Salicylic Acid
  • Caffeine
  • Pro-Retinol
  • Niacinamide
  • Shea Butter
  • Vitamin C
  • Collagen
  • Anti-Oxidants
  • LHA
  • Phthalates
  • Retino-Peptides
  • Lotus
  • Aloe Extract
  • Castor Oil
  • Glycolic Acid
  • Manuka Honey
  • Hydrating Serum
  • Camelia Oil
  • Antioxidants
  • Centella Asiatica
  • Glycerin
  • Retinol
  • 75% caring ingredients
  • Pro-Vitamin B5
  • Hibiscus
  • Ceramide Anti-Oxidant Complex
  • Argan Oil
  • Calcium B5
  • Coconut Oil
  • HEPES
Formulated Without
Hair Type
Skin Type
  • Oily
  • Sensitive Skin
  • Dry Skin
  • Mature
  • Oily/Acne Prone Skin
  • Combination
  • All skin types
  • Normal Skin
  • Sensitive
  • Normal
  • Aging Skin
  • All Skin Types
  • Dry
  • Very Dry
Coverage
  • Subtly enhanced color and tone
  • Full
  • Light
  • Color with Incredible Dimension and Luminosity
  • Toning Gloss
  • Translucent
  • Fun and Trendy Colored Ombre, Streaks and Strands
  • Multi-Faceted Shimmering Color
  • Hair lightened up to 8 levels
  • Gray Coverage
  • Medium
  • Sheer
  • Fun and Trendy Colored Hair Tips and Strands
  • All Hair Types
SPF
  • 15-30
  • 25
  • 30
  • Above 30
  • 50
Sub-Brand
Desired Color
  • Blue
  • Gold
  • Blonde
  • Pink
  • Silver
  • Plum
  • Grey
  • Brown
  • Green
  • Any Haircolor
  • Beige
  • Red
  • Black
  • White
  • Purple
  • Nude
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