10 Beauty Trends To Try From Paris Fashion Week

Paris Fashion Week is a pivotal annual event in the beauty and fashion industries, showcasing cutting-edge styles and inspiring beauty trends worldwide. Every year, L'Oréal Paris organizes its own catwalk (le défilé) in some of the city’s most famous locations. This year’s “Walk Your Worth” runway show invited the public to celebrate women’s empowerment, inclusion, and sisterhood outside the Place de l’Opéra. The star-studded ambassador lineup was decked out in incredible looks that were the ultimate embodiment of fashion, beauty, and feminism.

Ahead, we’re breaking down how to make some of these iconic beauty trends come to life with the help of our go-to L’Oréal Paris products. Keep scrolling to learn how you, too, can add a bit of je ne sais quoi to your everyday beauty routine.

Makeup Trends

Winged eyeliner

It’s no secret that 1970s makeup has made a major comeback this year. One look from the decade we spotted on the Paris catwalk was statement liner—namely, a winged eyeliner look. It’s an easy way to add a touch of drama to your visage, but you’ll have to have the right products to make it happen.

We recommend using a liquid formula like the L’Oréal Paris Infallible The Super Slim Liquid Eyeliner in Black. Its ultra-fine felt tip offers total control and precision to help you draw the perfect winged shape. Just trace a fine line across your upper lash line and extend it out toward the tail of your brow.

Dewy blush

There’s so much to love about liquid blushes. They’re generally easy to apply, ultra-customizable, and suitable for all skin types, including mature skin. To replicate a similar flush to Andie Macdowell’s during Paris Fashion Week, reach for the L’Oréal Paris Lumi Le Liquid Blush. The lineup features six buildable blushes that allow you to go as subtle or as bright as you want with your final color. Plus, they blend like a dream into your skin, making them ideal for liquid blush newbies. Opt for one of the three dewy finishes for a glass skin-like look, or try one of the glowy shades for a more luminous look.

Bold red lips

Red lips are a beauty trend that stands the test of time, so it’s only right that they found their way onto the Paris Fashion Week runway yet again. Swipe on the L’Oréal Paris Infallible Matte Resistance Liquid Lipstick in (very appropriately named) shades like Le Rouge Paris or French Kiss to make a scarlet pout the focal point of your look. Bonus points if you pair it with a fiery outfit to create a monochromatic, high-fashion look.

Hair Trends

Glam waves

Voluminous, cascading waves are all you need to take your mane from ordinary to Old Hollywood. They’re also easy to achieve—you can use an XXL curling iron barrel (typically 2”) to give your hair loose, larger-than-life waves, or dry and style your hair in one go with an at-home blowout. Heat protectant is always a must when using hot tools, so apply a few spritzes of the L’Oréal Paris EverPure Sulfate Free Moisture 21-in-1 Leave-In Conditioner for Dry Hair to help shield your strands against temperatures up to 450 degrees Fahrenheit before getting started.

Wet look hair

If you prefer to take a break from heat styling (or want to disguise greasy hair), consider giving the wet hair look a try. To achieve the sleek, faux-damp finish, you’ll want to load up your mane with a moisturizing hair cream, a strong-hold gel, or a combination of both. The high-fashion look is versatile, too: Rock it half-up, as seen during Paris Fashion Week, or let it hang loose for a messy mermaid vibe. Head to our article How To Master the Wet Hair Look for the step-by-step tutorial.

Bleach blonde with dark roots

Visible roots on bleach-blonde hair used to be a cardinal beauty sin. Nowadays, however, overgrown roots give your style a grungy edge and the freedom to forego constant touch-ups.

Those looking to bleach their own dark brown hair should consider using the L’Oréal Paris Feria Hyper Platinum Advanced Lightening System Bleach. This kit, which is available in five shades, lets you lighten your hair up to eight levels in just one application. Best of all, it comes with a purple conditioner to help ward off brassy undertones and strengthen bleached hair.

Skin Trends

Fresh-faced skin

Who says you need to be in full glam 24/7 at Paris Fashion Week? A behind-the-scenes snapshot captured Brazilian model Luma Grothe showing off a fresh-faced complexion with a subtly glossy lip. For the latter, we’re partial to using the L’Oréal Paris Glow Paradise Lip Balm-in-Lipstick with Pomegranate Extract for a luminous, pillowy pout.

A great skincare routine can lay the foundation for your minimalistic makeup approach, so check out our article What’s the Best Skincare Routine Order? for insider tips and product recommendations.

All-over glow

Glowing skin didn’t stop at the face during Paris Fashion Week—many ambassadors flaunted shimmering, head-to-toe radiance while strutting down the catwalk. One way to achieve this beauty trend is with a luminous moisturizer like the L’Oréal Paris Lumi Glotion Natural Glow Enhancer, Face and Body. The shea butter and glycerin-infused formula illuminates skin and provides a soft hint of color for a lit-from-within glow. Use your hands or a makeup brush to spread the product evenly over clean skin, focusing on areas like the collarbones, shoulders, and legs for a radiant effect. Or, mix it with your body lotion for an extra-hydrated and glowy sheen.

Eyebrow Trends

Bold, structured brows

Thick eyebrows can be a blessing and a curse. On the one hand, you hardly have to spend any time shaping or filling them in. On the other hand, those bushy hairs can be especially unruly and hard to tame. Keep your brow hairs in check—the Paris Fashion Week way—with the help of the L’Oréal Paris Infallible Up to 24HR Brow Lamination. This clear gel helps lift and hold brows in place for up to 24 hours of sweat-resistant wear. Simply swipe the precise, angled applicator in short, upward strokes, and you’re good to go.

Wispy brows

Bushy brows aren’t for everyone. Fortunately, we also saw lighter, wispier arches make an appearance at this year’s show. Grab a brow pencil, such as the L’Oréal Paris Brow Stylist Definer Mechanical Waterproof Eyebrow Pencil, and use upward strokes to lightly fill any gaps along your arches. Then, set them in place using the abovementioned Up to 24R Brow Lamination for a voluminous and feathery finish.

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Photo Courtesy of L'Oréal Paris