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Meet Our Favorite Men’s Hair Dye for Gray Hair

With results this natural, no one will ever know it’s hair color.
By
  • Sajae Elder
March 20, 2024

Discovering your first gray hair can be quite an emotional experience. Some men may opt to follow in the steps of their favorite A-listers and embrace their inner silver fox, while others may prefer to conceal the strands with gray hair dye for men until they’re ready to rock the salt-and-pepper look.

If you decide you want to disguise your grays, you'll need hair dye. The best men’s hair dyes for gray hair offer seamless, natural-looking coverage and are easy to apply, even for first-timers. If that sounds like a lot to consider, you can call off the search: L'Oréal Paris Men Expert One-Twist Hair Color delivers on all counts. This innovative hair dye for men can conceal your gray roots in a matter of minutes, with results lasting up to six weeks.

Keep scrolling to learn more about this men’s hair dye for gray hair and learn how to use it in your routine.

What Is the Men Expert One-Twist Hair Color from L’Oréal Paris?

The Men Expert One-Twist is a mess-free, all-in-one hair color that makes concealing gray hairs a cinch. This specially developed hair dye for men is powered by an ammonia-free gel technology that works in just five minutes and lasts for about six weeks.

Unlike full-head hair color, this men’s hair dye is designed specifically for blending silvery roots with the rest of your mane for seamless, undetectable coverage. It comes in eight natural-looking shades (ranging from jet black to dark blonde) that are suitable for all hair types and textures, making it a top pick for all guys.

How To Pick the Right Men’s Hair Dye Shade


While there are eight shades of the Men Expert One-Twist to choose from, sometimes landing on the right one is trickier than you’d think. If you’re somewhere between two shades of any hair dye for men, choose the lighter one when you’re looking to cover up grays. (So, if your hair is a mix of black and brown, your best bet will be the dark brown option). If you’re still struggling to find the right shade, you can use our helpful virtual shade matcher. In just three simple questions, you’ll be able to find your best match for undetectable gray coverage.

How To Cover Gray Hair at Home


The L’Oréal Paris Men Expert One-Twist Hair Color is designed to be easy to use—the innovative, single-use bottle features a built-in applicator that makes covering grays a breeze. After you find the right shade for you, all you have to do is twist the bottle, shake it well, and use the included applicator to paint over your grays.

Set your timer for five minutes and when it rings, rinse your strands with a color-safe haircare system (we suggest the L’Oréal Paris EverPure Sulfate-Free Bond Strengthening Shampoo and Conditioner Kit) and you won’t have to think about silver strands for another six weeks (or until your next haircut).

Keep in mind that this men’s hair dye is designed for covering grays, not changing your color entirely. If you want to take the opportunity to experiment with a new hue, we suggest reaching for L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color instead. There are dozens of different shades to choose from, so whether you’re looking to lighten your existing color or try out something darker, you’ll find your match.

How To Cover Gray Hair in Your Beard at Home


Gray hairs don’t just pop up on our heads—they can also grow in on your beard. Silver facial hair can make for a distinguished look, but there’s nothing wrong with preferring to cover them up using men's hair dye. Just make sure to use one that’s specifically formulated for the area (permanent dyes are a no-go here). For quick, even-looking coverage, we suggest the L’Oréal Paris Men Expert Instant Beard Color. The temporary hair color pen quickly conceals grays on all hair types and textures. Plus, it’s super simple to use—just brush the color on using the mess-free pen applicator for natural-looking gray coverage that lasts until you wash it out (with soap and water).

Next Up: How To Use a Root Touch-Up Spray on Grays and Regrowth

Photo Courtesy of L'Oréal Paris

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