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How to Get the Best Beard Color for Men

 Cover grays and sparse areas in minutes.
December 11, 2023


Grays or sparse patches of hair weaved throughout your mane are easy to conceal with a simple root touch-up spray, but the same cannot be said for facial hair like a beard — until now. L’Oréal Paris Men Expert Instant Beard Color is the latest launch in the Men Expert line, and it provides precise and easy gray coverage to your beard to achieve natural-looking fullness in minutes. Keep reading to learn more about this revolutionary beard color for men, and how you can easily add it to your daily routine. 


Is It Okay for a Man to Dye His Beard?

Dyeing your beard is a totally personal choice. It’s 100 percent okay to dye your beard, so long as you are using a product specifically designed for that process. Using hair dye may lead to irritation because you’re applying it on your facial skin. 


Can You Permanently Dye Your Beard?

You can permanently dye your beard but keep in mind that since hair grows, nothing is ever permanent. The upside to a temporary hair dye is the ease of the process and the flexibility. Where permanent dye can look unnaturally dark, temporary dye is easier to control the application and less harsh looking. Another thing to note is that permanent dye may have irritants in it since it needs to get into the hair shaft, whereas this one is ammonia-free and won't irritate.


What Are the Benefits of L’Oréal Paris Men Expert Instant Beard Color?

Men Expert Instant Beard Color is great for achieving quick, mess-free and temporary gray coverage. There’s no mixing required, and it includes a precise, pen brush applicator. After clicking the pen to dispense the dye, filling in the sparse and patchy sections of your beard is quite easy;  use a simple swiping and dotting motion. 


the formula comes in three shades, Light/Medium Brown, Dark Brown and Natural Black, to look natural on a variety of colors. The dye is quick to dry and easily washes off with soap and water. Plus, it’s free of ammonia to prevent irritating the skin. 

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How to Use Men Expert Instant Beard Color

Step 1. Rotate the bottom of the pen counterclockwise three to five times to dispense a small amount of product onto the beard brush. If too much product dispenses, dab the excess onto a tissue.


Step 2. Lightly tap the brush onto the gray areas of a clean, dry beard using gentle and swift strokes to build and blend in the color.


Step 3. If you have any sparse areas on your beard, lightly dot the pen to fill those areas in and provide a full, even finish.


Step 4. For a seamless result, gently brush through your beard with a comb to blend the color with your natural hair.


Step 5. When it’s time to wash out the color, simply use a gentle face soap, like L’Oréal Paris Revitalift Radiant Smoothing Cream Cleanser, for easy removal. 


Next: How to Use a Root Touch-Up Spray on Grays and Regrowth


Photo Design: Sarah Duvivier

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