18 Pink Eyeshadow Looks That Will Turn Heads

There’s a time and place for natural eye makeup—but once in a while, it’s nice to make your eyes pop. One way to stand out from the beauty crowd is to incorporate a few statement-making pink eyeshadow looks into your makeup arsenal. You may not expect it, but pink eye makeup is incredibly versatile. There are countless variations of the shade to choose from, spanning from barely-there roses to bright, vivid magentas that pop against fair and deep skin tones alike. 

Most importantly, pink is fun—and at the end of the day, that’s what experimenting with makeup is all about. No matter what your makeup application skills may be, there are pink eye makeup looks you can try. Keep reading to discover 18 pink eyeshadow looks and pink makeup products to create a completely pink-centric look.

Get Creative With These 18 Pink Eye Makeup Looks

1. Glowy skin and rose eyeshadow

You don’t have to spend hours in the sun to get a sunkissed look. Instead, create a glowy makeup look with pink eyeshadow as the focal point. Start by illuminating your skin with the L’Oréal Paris Lumi Glotion Natural Glow Enhancer for a radiant-looking base. Then, sweep a pearly rose eyeshadow, like the L’Oréal Paris Paradise Le Shadow Stick in Twinkly Rose, over your lids for a wash of pretty color. Add a black or brown liner to your upper lash line, if desired, and complete the look by defining your lower waterline with the L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Nude to create the illusion of bigger eyes.

2. Strawberry girl makeup

This viral TikTok makeup trend involves pairing cheerful pinks with subtle pops of red for a natural-looking, flushed look. To create the effect, sweep a light pink shadow over your lids—we recommend opting for a warm-toned pink like salmon if your skin has warmer undertones, and a cool shade like mauve if your skin is cool. Skip the eyeliner—you don’t need it for this look—and instead, define your lashes with a few coats of brown mascara. Add blush and a juicy pink lip to complete your fresh-faced strawberry girl makeup look. 

3. Pink inner corners

Pairing neutral-toned eye makeup with pink inner corners makes for an eye-catching look that’s equal parts playful and glam. To nail the look, apply a nude or light brown eyeshadow to your lid and lower lash line. Then, instead of brightening your inner corners with highlighter, use a shimmery pink eyeshadow. Opt for a pale golden-pink shadow, like the L’Oréal Paris Infallible Metallics Eyeshadow in Rose Chrome, for a softer look, or use a classic baby pink like the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eyeshadow Makeup in Blush Jewel for a more striking pop of color.

4. Shimmery halo eye

This pink eyeshadow look is perfect for special occasions, as it’s big on impact and shine. While it may look complicated, the technique isn’t too difficult to nail. 

Start by applying a bright pink eyeshadow like the L’Oréal Paris Paradise Le Shadow Stick in Cloudy Rose to your creases, outer corners, and along your lower lash lines, blending the pigment well to diffuse any harsh lines. Then, pat a light pink, gold, or silvery shimmery shadow onto the empty space on your lids. Complete the dramatic look by lining your upper lash lines with a reddish-toned eyeliner, such as the L’Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner in Burgundy. 

5. Pink smokey eye

Traditional smokey eyes include a gradient of neutral colors with a mix of black, brown, and other dark eyeshadow shades, resulting in a sultry look. Replace those dark shadows with shades of pink and shimmery white, and voilà: you have a bold pink eyeshadow look. The key is to use a darker pink hue on the outer corners of your eyes and a lighter pink or white shade at the inner corners for a seamless gradient. 

To simplify the process, pick up an eyeshadow palette that already has all the colors you need to create a pink smokey eye, like the L’Oréal Paris Paradise Enchanted Scented Eyeshadow Palette. It contains 12 captivating warm eyeshadow shades, including creamy ivory, rosy nudes, bronzed ambers, and pops of coral pinks, in finishes ranging from shimmering pearl to matte. This look is ideal for brides or wedding guests who want a sophisticated look with subtle sparkle that highlights the face.

6. Ombré eyes

Pink ombré eyeshadow is a lot easier to master than it may look—all you need are three pink eyeshadows with similar undertones. Apply the lightest hue to your inner corners, the medium shade to the center of your lids, and the darkest shade to your outer corners. Lightly blend to diffuse any sharp lines and create a clean gradient for a seamless ombré effect. 

To finish this pink eye makeup look, don’t forget the mascara. Try the L’Oréal Paris Telescopic Instant Lift Washable Mascara, which has a double-hook bristle brush and a long-wear formula that lengthens, lifts, and separates lashes for a gorgeous doe-eyed effect.

7. Pink graphic eyeliner

Graphic eyeliner is a fun way to explore your makeup skills. You don’t have to be an expert to recreate hot pink makeup looks like this—just give yourself time, and if you mess up, wipe it off and start again. (After all, makeup is supposed to be fun!) If you’re nervous about working with a bold color, start by sketching out your desired shape with a white eyeliner, then tracing over your work with a hot pink eyeliner or shadow. 

8. Reverse cat eye

The classic cat eye involves tracing an exaggerated line along your upper lash line, extending the line toward the tail of your brow. You can create a similar—but decidedly edgier—effect by doing the same along your bottom lash line. To create this unique look, apply a dark eyeshadow, like the L’Oréal Paris Colour Riche Monos Eyeshadow in Noir Cest Noir to your upper lid and blend well. Then, trace your lower lash line with a neon pink liner, dragging the line upward and outward so it nearly reaches the end of your eyebrow. For added oomph, highlight your inner corners with an icy silver eyeshadow, such as the L’Oréal Paris Paradise Le Color Stick in Ice Sparkle. 

9. Rose lids and burgundy mascara

If you tend to favor more subtle eye makeup looks, dip your toes in by embracing a light pink eye makeup look—it’ll be a bit of a departure from what you normally wear, but not so foreign that you don’t feel like yourself. The L’Oréal Paris Paradise Le Shadow Stick in Alluring Rose is the perfect hue for those looking for a softer pink makeup moment. If you’re up for it, try pairing your pinkish-nude shadow with a rich burgundy mascara, such as the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Deep Burgundy.

10. Sunset eyes

The natural beauty of a vivid sunset is hard to beat, but this vibrant pink eyeshadow look comes pretty close. To create the summery look, apply a shimmery golden or copper eyeshadow, such as the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup in Precious Lava, to your lid, blending it just past the crease. Then, apply a hot pink shadow like the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup in Radiant Ruby along your brow bone and your lower lashline, blending well to eliminate any harsh edges. Highlight your inner corners with a light gold or champagne shadow, then add plenty of mascara to complete the party-ready look. 

11. Bright pink waterline

Put an unexpected spin on your everyday eye makeup look by swapping your go-to brown or black waterline eyeliner for a vibrant hot pink shade. This unique look is striking all on its own, but if you want to amplify the wow factor, pat a shimmery pinkish-gold eyeshadow, like the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eyeshadow Makeup in Crystal Shine, onto your inner corners. 

12. Baby pink siren eye

Play with contrast by pairing a sultry siren eye with ballerina pink eyeshadow. Start by swiping the L’Oréal Paris Colour Riche Monos Eyeshadow in Mademoiselle Pink onto your lid, blending the pigment upward and outward to create an extended eyeshadow wing. Then, use your finger to tap a light shimmery pink, like the L’Oréal Paris Colour Riche Monos Eyeshadow in Paris Beach, onto the center of your lids. 

Next, use a pencil eyeliner, like the L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Taupe Grey, to draw a wing shape along your upper lash line. Use the same liner to define your lower lash line, then smudge the liner slightly to create a soft, blurred effect. This pinkish makeup look is gorgeous on its own but really shines when paired with a shiny, light pink lip. 

13. Pastel lids and brown mascara

Subtlety can be incredibly chic—and this barely-there pastel pink eyeshadow look is proof. To create the understated look, swipe the L’Oréal Paris Paradise Le Shadow Stick in Magnetic Mauve—a sweet, purplish-pink shade with pearlescent shimmer—over your lids. Use your finger to soften and diffuse the color for a watercolor-like feel. Then, swipe a chocolatey brown mascara onto your upper lashes to help define your eyes without detracting from the dreamy pastel colorscape. 

14. Pink lashes

Pink mascara may seem a bit unconventional—and it is—but when worn properly, it creates a striking, high-fashion effect and helps accentuate your eyes. The key to nailing this unique look is to keep the rest of your makeup simple. A bit of blush and a sheer poppy pink lip gloss are all you need to tie the look together. 

15. Pink winged eyeliner

Trading in your black liner for a neon pink pink is the perfect way to level up your go-to makeup look. Best of all, if you know how to create a wing, it takes no added effort to execute. Start by sweeping a light pink eyeshadow, like the L’Oréal Paris Colour Riche Monos Eyeshadow in Mix and Matte, onto your lids, blending the color just past the crease. Then, draw an exaggerated wing at the outer corner of each eye with a pigmented hot pink eyeliner. Use the same liner to trace your inner corners, then add mascara to your upper and lower lashes to seal the deal. 

16. Monochrome pink makeup 

Go for a royal flush—or, more aptly, the royal blush—with a pinkish makeup look that subtly blends from the eyes to the cheeks. This type of pink eyeshadow look connects your shadow to your blush for an effortless, statement-making finish. Sweep the L’Oréal Paris Lumi Le Liquid Blush in Dewy Bright Pink onto your cheekbones, blending the color out all the way to your temples. Then, apply a similar-toned eyeshadow to your lids and blend outward so it just meets your blush. Tie the monochrome look together with a semi-sheer pink lipstick, such as the L’Oréal Paris Glow Paradise Balm-in-Lipstick with Pomegranate Extract in Rose Mirage.

Sweep a pink blush across your lids, making sure to go from the inner corners to the outer corners and up into the crease. Then, take a bright pink blush and blend from the apples of your cheeks up to your cheekbones and the outer corners of your eyes.

17. Champagne soft glam 

If you’re looking for a more understated pink eyeshadow look to try, soft glam is hard to beat—especially when done in a barely-there shade like champagne. To create this look, all you need is the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eyeshadow Makeup in Rose Gem and a long-lasting liquid eyeliner, like the L’Oréal Paris Infallible Grip Precision Felt Waterproof Eyeliner in Black. Apply the former to your entire lid, using your finger to blend it all the way up to your brow. Then, create a wing along your upper lash line, making it as subtle or as bold as you’d like. For added shine, lightly dust a powder highlighter like the L’Oréal Paris Infallible Up to 24HR Highlighter Longwear Powder onto your brow bone and inner corners.

18. Pink and purple

Pink and purple go together beautifully—and make for a killer eyeshadow look. Creating this two-toned effect is as simple as applying a purple eyeshadow to the inner half of your eyelid and a pink shade to the outer half, then blending well at the center of your lid. We’ve given you plenty of pink eyeshadow recommendations, but if you’re looking for the perfect purple, try the L’Oréal Paris Infallible Metallics Eye Shadow in Violet Luster. 

What Lip Color Goes Best With Pink Eyeshadow?

When you’re creating pink eyeshadow looks, it’s important to consider the rest of your look, too. Pink doesn’t end at the eyes—the best pink makeup looks combine complementary colors on the eyes and lips. You can either go matchy-matchy with pink lips, or opt for a pinky-nude or rich berry. The options really are endless, as long as you stay in the pink and red lipstick wheelhouse. You can also have fun with the lip formula—glossy, creamy, and matte options can all play well with different pink eye makeup looks. You’ll want to be sure to select a shade that complements your skin tone and undertones, too. Those with cooler skin typically want to opt for cool shades. The L’Oréal Paris Infallible Matte Resistance Liquid Lipstick in First Kiss is perfect for a subtle lip look, while the L’Oréal Paris Colour Riche Satin Lipstick in Miss Magenta makes for a bold, bright statement. Warmer colors like coral, salmon, and cinnamon, meanwhile, stun on those with warmer skin. Try the L’Oréal Paris Colour Riche Satin Lipstick in Tropical Coral for a semi-glossy lip look, or the L’Oréal Paris Infallible Matte Resistance Liquid Lipstick in Rose Heat if you prefer a matte finish. 

With all of that being said, the best thing about makeup is that there are no real rules. Experiment with different color combinations and wear whatever makes you happy and confident. 

Next Up: Iced Latte Makeup: How To Do the Viral TikTok Makeup Trend

Photo Courtesy of L'Oréal Paris