How To Use a Cleansing Balm

As self-confessed skin care addicts, we’re all about new types of products. It seems the beauty world is constantly granting us innovative formulas to add to our skin care routines, from cooling moisturizers to bubble face masks. And on that note, the cleansing balm has started creating quite the buzz as of late. If you’re interested in learning more about what this facial cleanser option has to offer, we’re here to fill you in. Ahead, find out what, exactly, a face cleansing balm is, how cleansing balm vs. oil differs, and how to use one in your regimen for clean skin.

What Is a Cleansing Balm?

A cleansing balm is essentially what it sounds like—a thick, rich balm that can be used to cleanse your skin of dirt, oil, and impurities. This type of face wash is formulated with natural oils. If you think back to science class, you may remember the phrase “like attracts like”—which is exactly how face cleansing balms work. The oils in the formula not only rid your skin of all that buildup, but they also help to restore moisture while doing so, leaving your skin clean and hydrated. This is a huge factor in why they’re a popular option for dry, sensitive, and mature skin types, all of which tend to need some extra love in the moisture department. And, as you can probably imagine, cleansing balms are a favorable option during the winter months, since the cold weather can take a toll on your skin.

Cleansing Balm vs. Oil: What’s The Difference?

Cleansing balms and oils are similar in the fact that they both are formulated with natural oils that attract excess sebum away from your skin. The two options are also both hydrating. Really, the difference between the cleansing balm vs. oil comes down to the formula itself and the packaging. Balms have a creamy, solid texture and can often be found in a tub with a spatula that can be used to apply it. Oils have a liquid, oily texture that usually comes in a bottle with a pump for easy use.

How To Use a Cleansing Balm

Now that you’re in-tune with cleansing balm, how it works, and how it differs from cleansing oil, let’s talk about how to put this trendy face wash option to use. It’s really quite easy. Take a small amount of cleansing balm onto your fingertips (either directly from the tub or using a spatula for a more sanitary option), then begin to massage it onto dry skin in circular motions. Yes, no need for water just yet. As you work the product onto your complexion, the balm will pick up impurities. After you’ve thoroughly worked the hydrating formula over your skin, rinse thoroughly with lukewarm water to reveal a clean, moisturized visage.

How To Complete Your Cleansing Balm Routine

After cleansing, there are a few additional products you should reach for to promote a clean, hydrated complexion. Below, find a step-by-step cleansing balm routine.

Step #1. Cleanse Your Skin

You know the drill. Apply your cleansing balm, massage, and rinse.

Step #2. Use a Face Serum

Cleansing balms are known for their ability to cleanse without stripping your skin of its natural oils. To continue providing your complexion with hydration, reach for a moisturizing face serum, like our L’Oréal Paris Revitalift Derm Intensives 1.5% Pure Hyaluronic Acid Serum. This serum contains pure hyaluronic acid and works to immediately replenish hydration and visibly reduce wrinkles over time. Apply two to three drops to the face and neck, smoothing the serum onto your skin.

Step #3. Smooth On Moisturizer

To lock in hydration, finish your routine with a hard-working moisturizer. In the morning, try the L’Oréal Paris Age Perfect Hydra Nutrition Honey Day Cream, which contains manuka honey and works to replenish mature, very dry skin. In the evening, opt for the L’Oréal Paris Age Perfect Hydra Nutrition Honey Night Balm.

Next up: To learn about another hydrating face wash option, click over to our article, Should You Switch To a Cream Cleanser?