Brands
Preference
Benefit
Product Status
  • New
  • Trending
  • Beauty-O-Wards
  • Bestseller
Product Type
Finish
  • Cleansing
  • Hold and Finish
  • Curl Enhancing
  • Shine Enhancing
  • Metallic
  • Strengthening
  • Luminous
  • Cover Grey Hair
  • Detangling
  • Matte
  • Glossy
  • Bleach My Hair
  • Shimmer
  • Conditioning
  • Volumized Strands
  • Volumizing
  • Smoothing
  • Tone Correction
  • Radiant Skin
  • Play with colors
  • Anti-Brass
  • Nourishing
  • Moisturizing
  • Wavy Hair
  • Damage Repair
  • Natural
  • Softening
  • Bronzing
  • Thickening
  • Vibrant Hair Color
  • Sleek Finish
  • High Shine
  • Enhance my Natural Hair Color
  • Satin
  • Heat Protection
  • Color Protection
  • Clarifying
Concern
  • Damaged Hair
  • Shine Enhancing
  • Pores
  • Dull Hair
  • Dark Circles
  • Firming
  • Weak Hair
  • Blowouts
  • Toning Conditioner
  • Dry Skin
  • Oily Skin
  • Softens
  • Nourishing
  • Hair Straightening
  • Split Ends
  • Fine Lines & Wrinkles
  • Heat Free
  • Dry Hair
  • Mature Skin
  • Dryness
  • Frizzy Hair Care
  • Shine Enhancing
  • Dry Hair
  • Unmanageable Hair
  • Anti-Aging
  • Nourishing
  • Oily Roots / Dry Ends
  • Hair Breakage
  • Acne & Blemishes
  • Thick Hair
  • Color-Treated Hair
  • Hydrating
  • Damaged Hair
  • Softening
  • Color Treated Hair
  • Thin or Fine Hair
  • Curl Definition
  • Hair Texturing
  • Dark Spots
  • Very Dry Skin
  • Color Treated Hair
Formula
Color
Key Ingredient
  • Refined Clays
  • Imperial Peony
  • Marula Oil
  • Apricot Oil
  • Vitamin B3
  • Caffeine
  • Collagen
  • Pomegranate
  • Hyaluronic Acid
  • Aloe Vera Extract
  • Linseed Elixir
  • Almond Oil
  • Vitamin E
  • Rosemary
  • Protein
  • Iris
  • Niacinamide
  • Vitamin C
  • Rosemary Leaf
  • Salicylic Acid
  • Caffeine
  • Pro-Retinol
  • Niacinamide
  • Shea Butter
  • Vitamin C
  • Collagen
  • Glycolic Acid
  • Anti-Oxidants
  • LHA
  • Phthalates
  • Salicylic Acid
  • Vitamin E
  • Lotus
  • Castor Oil
  • Glycolic Acid
  • Antioxidants
  • Hydrating Serum
  • Coconut Water
  • Centella Asiatica
  • Camelia Oil
  • Antioxidants
  • Centella Asiatica
  • Glycerin
  • Retinol
  • 75% caring ingredients
  • Hyaluronic Acid
  • Hibiscus
  • Argan Oil
  • Retinol
  • Coconut Oil
  • Pro-Retinol
Formulated Without
  • Peroxide Free
  • Paraben-Free
  • Ammonia Free
  • Fragrance Free
  • Aluminum Free
  • suitable for sensitive skin
  • Non-comedogenic
  • Natural
  • Formaldehyde Free
  • Allergy Tested
  • Silicone Free
  • Dermatologist Tested
  • Alcohol-Free
  • No Animal Derived Ingredients
  • Mineral Oil Free
  • Paraben Free
  • Sulfate Free
  • dermatologist tested for safety
  • Gluten Free
  • Oil-Free
  • Fragrance Free
  • suitable for all skin types
  • Oil-Free
  • Mineral-Oil Free
  • Dye Free
  • Dermatologist Validated
  • Doesn't Clog Pores
  • Talc Free
  • Vegan
  • Oil Free
  • Dye-Free
  • Alcohol Free
  • Silicone-Free
  • Paraben-Free
Hair Type
  • All Hair Types
  • Straight
  • Wavy
  • Curly
  • Colored
  • Blonde Hair
  • All Hair Types
  • Frizzy Hair
Skin Type
Coverage
  • Subtly enhanced color and tone
  • Full
  • Light
  • Color with Incredible Dimension and Luminosity
  • Toning Gloss
  • Translucent
  • Fun and Trendy Colored Ombre, Streaks and Strands
  • Multi-Faceted Shimmering Color
  • Hair lightened up to 8 levels
  • Gray Coverage
  • Medium
  • Sheer
  • Fun and Trendy Colored Hair Tips and Strands
  • All Hair Types
SPF
Sub-Brand
  • {a68216da83644895a1ea2ca9fc08dc1e
  • Faux Brow
  • Excellence Age Perfect
  • Paradise
  • Pencil Perfect
  • Age Perfect Skin Care
  • Prime Lab
  • Collagen
  • Revitalift Derm Intensives
  • Brilliant Eyes
  • Le Color Gloss
  • Lineur Intense
  • Superior Preference
  • Visible Lift
  • Age Perfect Makeup
  • Bright Reveal
  • Colorista
  • Sublime Bronze
  • Lumi
  • Frost and Design
  • Elvive
  • Voluminous
  • Elnett
  • Advanced Hairstyle
  • Hydra Renewal
  • True Match
  • Extra Intense
  • Magic Root
  • Double Extend
  • La Petite Frost
  • Excellence Creme
  • Studio Line
  • EverPure
  • Brow Stylist
  • Colour Riche
  • Defense
  • Hydra Fresh
  • Wrinkle Expert
  • Men Expert
  • Colorist Secrets
  • Feria
  • Everstrong
  • Couleur Experte
  • Hydra Genius
  • Lumi
  • Unbelieva-Brow
  • Infallible
  • Magic
  • Colorsonic
  • RevitaLift
  • Youth Code
  • Telescopic
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