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It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.5, "reviewCount": 1187 } } , { "@type": "Product", "position": 7, "name": "Fade-Defying Shine Permanent Hair Color", "description": "Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 9 weeks. Available in 50 luminous shades. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.1, "reviewCount": 1456 } } , { "@type": "Product", "position": 8, "name": "Hair Makeup Temporary 1-Day Hair Color Spray", "description": "A temporary hair dye that uses pure pigments to coat hair with vivid color. 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