SOON

DISCOVER FÉRIA HAIR COLOR

NOW UP TO 40% OFF STRONGER HAIR

Féria signature multi-faceted shimmering color with 3x highlights now includes Bonding Care Complex Conditioner for up to 40% stronger hair* and long-lasting color.
Try Féria today and SAVE $3 OFF. Sign up below.
*vs hair not treated with Bonding Care Complex Conditioner

BRILLIANT RESULTS

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DISCOVER YOUR FÉRIA ERA

Try our exclusive AR experience on Snapchat to play and try on Féria shades.

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FREQUENTLY ASKED QUESTIONS

What is included in the box?

Each kit includes a conditioning color cream, conditioning developer cream, aromatic shimmer serum and power shimmer conditioner. These hair dyes are formulated to provide intense color without damaging strands, thanks to the infused conditioning ingredients.

How do I apply Féria Hair Color?

Step-by-Step Guide for Applying Feria at Home

Mix:

Step 1. Be sure hair is dry, unshampooed and detangled. Put on colorist gloves. Drape towel over shoulders to protect clothing.

Step 2. Twist off tip from the Shimmering Conditioning Developer Crème Bottle (2). Then, remove applicator cap from bottle completely.

Step 3. Pour all of the Shimmering Conditioning Color Gel (1) into Shimmering Conditioning Developer Crème Bottle (2).

Step 4. Open Aromatic Shimmer Serum (ampoule labeled (3)) and pour contents into bottle (2).

Step 5. Replace applicator cap securely on Shimmering Conditioning Developer Crème Bottle (2).

Step 6. Place your gloved finger over open tip. Point away from your face and shake well until contents are thoroughly mixed.

Apply:

Step 1. Immediately after mixing, squeeze color from bottle (2) onto dry, unwashed hair beginning in front. Work mixture gently through hair, from roots to ends.

Step 2. Use as little or as much mixture as needed to saturate hair completely. Refer to lines on bottle (2) label as a guide.

Step 3. Pile longer hair loosely on top of head, securing with a plastic clip if necessary.

Time:

Féria develops in 25 minutes. Don’t skimp on processing time! If you rinse your color before it has enough time to develop, it won’t reach its most-gorgeous potential.

Rinse:

When time is up, keeping gloves on, add a little cool water to hair and gently work into a lather. Rinse thoroughly until water runs clear. Squeeze excess water from hair.

Deep Condition, Shimmer and Shine:

Apply the Shimmer Boost Conditioner (4) to hair. Work through and let penetrate for two minutes. Rinse thoroughly with cool water until water runs clear. No need to shampoo.

How long does it take?

Féria develops in 25 minutes. Don’t skimp on processing time! If you rinse your color before it has enough time to develop, it won’t reach its most-gorgeous potential.

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