Gray Hair Is Trending—Here Are 14 of Our Favorite Takes on the Look

When you think about cool-toned hair colors, it’s likely that shades like mushroom brown or ash blonde are the first that come to mind. And while we love those hues, we think there’s another option worthy of your attention: gray hair color. While gray hair used to be associated with aging, this striking shade is shaping up to be one of this year’s coolest hair color trends. Frankly, it’s not hard to see why: with so many different gray shades to choose between, from pale platinum gray hair to smokey charcoal, there’s a gray hair color to flatter just about anybody. Whether you’re looking to make a bold statement with your next hair color transformation or are looking for a stylish way to embrace your graying roots, keep reading. Ahead, we’re sharing 14 of our favorite ways to rock gray hair and offering tips on keeping your silvery strands looking their very best between touch-ups.

How To Choose the Right Gray Hair Color

First things first: You should always feel free to embrace whichever hair color you like best. But for the most flattering end result, it’s a good idea to consider your skin tone. Dark gray hair contrasts beautifully against fairer skin tones, while lighter shades—think silver and champagne—pop against deeper complexions.

It’s also important to consider your skin’s undertones (in other words, the underlying tint of your skin). Undertones are typically characterized as warm, cool, or neutral. As a general rule, opting for a hair color that matches your skin’s undertones will yield the most flattering results. While gray hair is definitely on the cooler end of the spectrum, that doesn’t mean it’s off-limits for those with warm skin. However, you may want to steer clear of stark silvers and instead embrace a softer shade of gray, such as taupe or muted beige. Those with cool skin, meanwhile, look great in icier shades like platinum gray, silver, and blue-gray.

Finally, you’ll want to determine how much work you’re willing to put into getting—and maintaining–your ideal gray hair color. If you’re opting for a lighter shade of gray, you may need to bleach your hair. Bleach can be damaging, and if you’re not sporting gray roots, you’ll need to make time for touch-ups every six weeks or so. Those who prefer a lower-maintenance option may want to consider opting for a silvery balayage instead.

If you’re still unsure which gray hair color shade is right for you, consider consulting with a professional via our Hair Color Concierge—our team of experts can help guide you in the right direction.

13 Pretty Gray Hair Color Ideas

If you need inspiration before buying a gray hair color dye, keep scrolling—below, we’re sharing 14 gray hair color ideas we can’t get enough of.

1. Bright silver

Jazz up your natural gray strands by asking your colorist to add silvery babylights throughout. The barely-there highlights will help brighten your base color without adding too much maintenance to your usual haircare routine. If you find your silver starts to look flat after a few washes, consider adding the L’Oreal Paris Le Color Gloss One Step In-Shower Toning Gloss in Silver to your in-shower routine. The deep conditioning gloss helps neutralize brassiness, boosts shine, and adds a fresh tint of color that lasts up to 10 washes.

2. Charcoal gray

Charcoal gray is the perfect in-between gray hair color for those who want to try out the gray hair color trend without making a huge commitment to bright silver strands. We love how this cool-toned hue amps up dark hair color in a fun, unique way. It’s also a great option for those looking to slowly transition to gray hair.

3. Ashy gray

Of all of the different shades of gray to choose from, ashy gray is one of our favorites. The versatile hue is neither distinctly light nor dark, and it complements both fair and deep complexions beautifully.

4. Lavender gray

Gray hair traditionally lacks color, but it doesn’t have to—we love how a subtle lavender tint adds a playful twist to a classic silver hair color. To keep your silvery purple strands looking their best, we recommend adding a brass-neutralizing purple shampoo and conditioner to your weekly haircare routine. Try the L’Oréal Paris EverPure Sulfate Free Purple Shampoo for Toning Blonde Bleached Hair and the coordinating L’Oréal Paris EverPure Sulfate Free Purple Conditioner for Toning Blonde Hair.

5. Blue-gray

It doesn’t get much cooler than an icy, blue-gray mane. This chilly shade pairs well with cool-toned skin and, like lavender gray, is an unexpected way to experiment with gray hair. If you’re unsure whether you’re ready to commit to the colorful look, consider test-driving it with a temporary or semi-permanent hair dye.

6. Gunmetal gray

Gunmetal is a hair (pun intended) lighter than charcoal and typically features soft silvery highlights and charcoal lowlights woven throughout. The effect is alluring and dimensional and makes for a super stylish way to blend existing grays with highlights and lowlights.

7. Platinum gray

Blondes looking to play with gray need not look far: This ultra-light hue falls squarely between platinum blonde and silver and boasts a distinctly cool undertone. To keep your platinum silver hair looking its best between touch-ups, you’ll likely need to tweak your haircare routine. We suggest swapping your existing shampoo and conditioner for a system designed specifically for silver hair, like the L’Oréal Paris EverPure Silver Care Shampoo for Gray Hair and the coordinating L’Oréal Paris EverPyre Silver Care Conditioner for Gray Hair.

8. Snowy gray

Snowy gray is about as close as you can get to white while still being in the gray family. It’s bold, it’s attention-catching, and it’s a great pick for those looking to make a statement with their strands. Note that unless your hair is already completely white, you’ll need to lighten your hair to achieve this striking hue. You can DIY it with the L’Oréal Paris Féria Hyper Platinum Advanced Lightening System Bleach, which can lighten your hair up to eight levels.

9. Smokey silver

Metallic smokey silver hair is a great pick for those with fairer skin tones who may feel washed out by lighter silver or platinum shades. The rich shade also complements deeper cool-toned complexions beautifully. To achieve the versatile look at home, pick up an at-home coloring kit, such as the L’Oréal Paris Féria Multi-Faceted Shimmering Permanent Hair Color in Smokey Silver.

10. Salt and pepper

Salt-and-pepper hair isn’t one color: Rather, it’s the dimensional look that occurs when natural grays start growing throughout a darker brown or black base color. If you find your roots start graying faster than the rest of your hair, you can blend them out with a root touch-up product, like the L’Oréal Paris Magic Root Root Rescue 10 Minute Root Hair Coloring Kit.

11. Rose silver

Rose gold is one of our favorite ways for brunettes to embrace pink hair—but if you have light blonde or gray strands, we suggest trying rose silver instead. This feminine hue features a blend of soft pink and metallic silver for a shimmering pastel color with a decidedly luxurious feel.

12. Silver balayage

If you’re interested in experimenting with a gray hair color but aren’t ready to commit to a full dye job (or completely abandon your natural hair color), consider opting for a silver balayage. With this technique, your colorist will hand-paint individual sections of hair to add brightness, depth, and dimension. Unlike highlights, which typically begin at the root, balayage usually starts a few inches down—this gives the color a lived-in effect and helps mask regrowth.

13. Charcoal ombré

Ombré is a hair coloring technique in which the roots are left dark and the hair is lightened from the mid-lengths to the ends for a gradient effect. Charcoal ombré is particularly well-suited for those with dark or black hair, as it adds interest without lightening your existing color too much.

14. Silver blonde

Cooler than ash blonde but more gray, silver blonde is the perfect in-between shade for blondes looking to transition to an all-over gray hair color. This cool-toned hue works well on both fair and dark skin and can easily be recreated at home with an ashy blonde hair dye, such as the L’Oréal Paris Excellence Creme Cool Supreme Permanent Gray Coverage Hair Color in Ultra Ash Medium Blonde.

Next Up: How To Use a Root Touch Up Spray on Grays and Regrowth