- each 6.8oz
Product details
Color Protection + Neutralize Brass. 100% Sulfate-Free. Validated by Hair Colorists.
Sulfate-free EverPure Purple System with hibiscus + purple dye neutralizes brassiness, deeply moisturizes and leaves hair brighter. For all blonde, bleached, highlighted brunettes and silver hair. Use EverPure Purple Shampoo & Conditioner 2-3 times a week instead of usual shampoo. For more intense results, gradually increase leave-in time and frequency of use and try Anti-Brass Purple Mask for extra toning power.
*Validated by an internal expert team of professional hair colorists with extensive in person testing.
*Validated by an internal expert team of professional hair colorists with extensive in person testing.
Ingredients
SHAMPOO:
AQUA / WATER
COCO-BETAINE
DISODIUM LAURETH
SULFOSUCCINATE
SODIUM COCOYL ISETHIONATE
SODIUM LAURYL SULFOACETATE
SODIUM LAUROYL SARCOSINATE
GLYCOL DISTEARATE
SODIUM CHLORIDE
DECYL GLUCOSIDE
PPG-5-CETETH-20
PARFUM / FRAGRANCE
POLYQUATERNIUM-10
SODIUM HYDROXIDE
AMODIMETHICONE
CITRIC ACID
HYDROGENATED COCONUT ACID
PEG-55 PROPYLENE GLYCOL OLEATE
PROPYLENE GLYCOL
CARBOMER
ACRYLATES/BEHENETH-25
METHACRYLATE COPOLYMER
CI 60730 / EXT VIOLET 2
SODIUM ISETHIONATE
BUTYLENE GLYCOL
BENZOIC ACID
TRIDECETH-6
LINALOOL
SALICYLIC ACID
MAGNESIUM NITRATE
HEXYL CINNAMAL
HYDROXYCITRONELLAL
SODIUM BENZOATE
CETRIMONIUM CHLORIDE
TETRASODIUM EDTA
SORBITOL
HIBISCUS SABDARIFFA FLOWER EXTRACT
METHYLCHLOROISOTHIAZOLINONE
MAGNESIUM CHLORIDE
METHYLISOTHIAZOLINONE FIL CODE D230035/1A
CONDITIONER:
AQUA / WATER / EAU
CETEARYL ALCOHOL
BEHENTRIMONIUM CHLORIDE
AMODIMETHICONE
PARFUM / FRAGRANCE
ISOPROPYL ALCOHOL
PHENOXYETHANOL
GLYCERIN
BENZOIC ACID
TRIDECETH-6
CI 60730 / EXT VIOLET 2
POTASSIUM HYDROXIDE
BUTYLENE GLYCOL
LINALOOL
CETRIMONIUM CHLORIDE
HEXYL CINNAMAL
HYDROXYCITRONELLAL
SORBITOL
HIBISCUS SABDARIFFA FLOWER EXTRACT FIL CODE D230039/1A
AQUA / WATER
COCO-BETAINE
DISODIUM LAURETH
SULFOSUCCINATE
SODIUM COCOYL ISETHIONATE
SODIUM LAURYL SULFOACETATE
SODIUM LAUROYL SARCOSINATE
GLYCOL DISTEARATE
SODIUM CHLORIDE
DECYL GLUCOSIDE
PPG-5-CETETH-20
PARFUM / FRAGRANCE
POLYQUATERNIUM-10
SODIUM HYDROXIDE
AMODIMETHICONE
CITRIC ACID
HYDROGENATED COCONUT ACID
PEG-55 PROPYLENE GLYCOL OLEATE
PROPYLENE GLYCOL
CARBOMER
ACRYLATES/BEHENETH-25
METHACRYLATE COPOLYMER
CI 60730 / EXT VIOLET 2
SODIUM ISETHIONATE
BUTYLENE GLYCOL
BENZOIC ACID
TRIDECETH-6
LINALOOL
SALICYLIC ACID
MAGNESIUM NITRATE
HEXYL CINNAMAL
HYDROXYCITRONELLAL
SODIUM BENZOATE
CETRIMONIUM CHLORIDE
TETRASODIUM EDTA
SORBITOL
HIBISCUS SABDARIFFA FLOWER EXTRACT
METHYLCHLOROISOTHIAZOLINONE
MAGNESIUM CHLORIDE
METHYLISOTHIAZOLINONE FIL CODE D230035/1A
CONDITIONER:
AQUA / WATER / EAU
CETEARYL ALCOHOL
BEHENTRIMONIUM CHLORIDE
AMODIMETHICONE
PARFUM / FRAGRANCE
ISOPROPYL ALCOHOL
PHENOXYETHANOL
GLYCERIN
BENZOIC ACID
TRIDECETH-6
CI 60730 / EXT VIOLET 2
POTASSIUM HYDROXIDE
BUTYLENE GLYCOL
LINALOOL
CETRIMONIUM CHLORIDE
HEXYL CINNAMAL
HYDROXYCITRONELLAL
SORBITOL
HIBISCUS SABDARIFFA FLOWER EXTRACT FIL CODE D230039/1A
Usage
Once hair starts looking brassy use EverPure Purple Shampoo up to 2-3 times a week instead of your usual shampoo. Apply to wet hair and massage into lather. Rinse thoroughly. Follow with EverPure Purple Conditioner. Apply generously. Leave in up to 5 minutes. Rinse. For more intense results, gradually increase leave-in time and frequency of use. In case of contact with eyes, rinse immediately
What does Purple Shampoo do?
Purple pigments in our EverPure Purple formula neutralize brassiness and remove yellow and orange tones in hair.
What hair types and colors does this shampoo work on?
The EverPure Purple system is for all shades of blonde, highlighted brunette, silver, and gray hair colors.
Will this regimen dry my hair out?
No, the EverPure Purple system leaves hair feeling hydrated and moisturized.
I have gray, white or silver hair, what should my haircare regimen be?
Use EverPure Purple 1-3x per week. Between toning washes, use daily EverPure Silver Care Shampoo and Conditioner for hair that looks soft as silk.
My hair has a purple tint to it after using this product, why did that happen?
If your see purple hues in your hair, try decreasing the amount of product and the length of time you let it sit in your hair. You are likely leaving it on too long.
The packaging on this product looks different than before. Which is the right one?
We have undergone a few changes to package design. Packaging may vary. But it’s the same formula you know and love!