Feria Midnight Bolds Vibrant Hair Color - L'Oréal Paris

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Feria Midnight Bold Multi-Faceted Permanent Hair Color

$13.99
Color
  • M20 Orchid Glow
  • M10 Cosmic Azure
  • feria-midnight-bold-multi-faceted-permanent-hair-color
  • feria-midnight-bold-multi-faceted-permanent-hair-color-violet-eclipse
  • feria-midnight-bold-multi-faceted-permanent-hair-color-cosmic-azure

Hair Color Try On

Try on hair color before you buy

Product Details
Feria Midnight Bold, Multi-faceted color with 4X Highlights transforms dark hair in 1 step to high impact, vibrant colour without bleach. Bold on color, gentle on hair. Formulated with 4 vibrant tones for a bold, cool, violet in 1 step. Power Shimmer Conditioner seals and smooths for a deeply conditioned result. Never leaves hair dull or flat.

Take dark hair to the next level with L'Oreal Feria Midnight Bolds. Get high impact bold color in one step without bleach. Midnight Bolds Hair color with 4X highlights delivers intensified, brilliant results. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Ingredients
1260334 A - Ingredients: Aqua / Water / Eau, Alcohol Denat., Peg-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Ammonium Hydroxide, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Poloxamer 338, Oleyl Alcohol, Parfum / Fragrance, Toluene-2,5-Diamine, Ammonium Thiolactate, 2-Methyl-5-Hydroxyethylaminophenol, 4-Amino-2-Hydroxytoluene, Edta, Erythorbic Acid, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, M-Aminophenol, Thioglycerin Fil T279460/1
Usage
Always refer to insert inside product for detailed application instructions.
Beauty Genius
Want to learn more about this product? Ask me anything!

LOreal Haircolor Feria Core NavCar D 2 2A V2
LOreal Haircolor Feria Core NavCar D 2 2B V2

LOreal Haircolor Feria Core NavCar D 3 3B V2
LOreal Haircolor Feria Core NavCar D 3 3C V2
LOreal Haircolor Feria Core Fullmg D 4 4A V2

LOreal Haircolor Feria Core Fullmg D 5 5A V2
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3X HIGHLIGHTS
Custom-blended by master colorists for head-turning shades. Every Feria shade shimmers with 3X Highlights.
Feria’s Bonding Care Complex Conditioner helps repair strength of weak hair bonds, keeping hair strong and healthy for multi-dimensional color vibrancy.
Vegan formula – no animal derived ingredients or by-products.
Feria by L’Oréal Paris gives you cutting-edge, multi-faceted, shimmering color for vibrant, healthy-looking hair.
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Ratings and Reviews

Reviews

Reviews

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5 starsstars

211
211 reviews with 5 stars.

4 starsstars

96
96 reviews with 4 stars.

3 starsstars

41
41 reviews with 3 stars.

2 starsstars

27
27 reviews with 2 stars.

1 starstars

35
35 reviews with 1 star.

Overall Rating

4.0

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Most Helpful Favourable Review

4 out of 5 stars.

worked better than expected

4 years ago
I bought Feria permanant Hlographic cool amethyst. Worked better than expected and kind of highlighted my grey.
20 people found this helpful
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Most Helpful Critical Review

1 out of 5 stars.

Washed out

4 years ago
I bought this from my local Walmart followed the directions and it washed almost completely out after the initial rinse. What is left isn’t even the color that shows on the box and every time I wash my hair it continues to wash out. This was the first and only time I will ever use this product and brand.
19 people found this helpful
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Locale
Non-Incentivised Reviews
1 to 8 of 410 Reviews.
1 – 8 of 410 Reviews
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Most Recent
Review 1
Votes 0
1 out of 5 stars.

Don’t buy

a month ago
Do not BUY this protect instead of turning my hair purple It turned it pink!

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
a month ago
LeCare
Hi Amanda! We're so sorry to hear your results did not turn out as expected. We'd like to assist you with this, please call us at 1-833-856-7325 M-F 9AM-5:30PM EST.
Foxworth, Mississippi
Review 1
Votes 0
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Darkest Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.

I’m at a loss for words

4 months ago
I bought the Orchid Glow so I’d have purple hair without having to bleach my hair since my natural hair is dark brown. It is most definitely NOT purple.
Would you purchase this again:No
  • Review photo 1

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
4 months ago
LeCare
Hi MinxyLeigh! We apologize you did not you achieved with expected result withy Feria, M20-Orchid Glow. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback is valuable to us when making decisions about our products. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
Review 1
Votes 3
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.

Why is it discontinued

8 months ago
This has been my color. It’s discontinued and I have no other options. I’m so sad and Féria has lost a loyal customer.
Would you purchase this again:Yes

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color Cosmic Azure

Helpful?
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Light
My undertone:Cool Undertone
2 out of 5 stars.

Not Purple!!

10 months ago
I dyed my hair this color yesterday. I had a medium brown color to begin with, and according to the results on the box I would end up with a pleasant purple color. Lies! It turned red and brown!!! This is also after waiting an hour to make sure my grey and white hairs were covered! Not satisfied at all with this color. Don't waste your money!

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
10 months ago
LeCare
Hi Unsatisfied. Thank you for reaching out to L'Oreal regarding the Feria Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43199144. Please have the product with you when you call. Looking forward to hearing from you!
Ca
Review 1
Votes 0
Age:25 to 34
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.

1

a year ago
Didn’t not come out the color the box said it would hardly can see it just a waste of money so disappointed!
Would you purchase this again:No

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
11 months ago
LeCare
Hi Rosa! We are sorry to hear you did not achieve the color results you expected from Feria, M20-Orchid Glow. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We appreciate your feedback and will be sharing it with others in our company.
Review 1
Votes 3
5 out of 5 stars.

Beautiful midnight blue azure ;)

a year ago
This shade is pure magic! It's a deep rich midnight black with just the right hit of bulue that catches the light like a shimmering moonstone. Every time the sun or even indoor lighting hits my hair, it glows with this ethereal, cosmic allure that feels both bold and mysteriously elegant. The blue under tone isn't over powering- it's subtle but striking, like a secret shimmer waiting to be noticed. Its perfect if you want a sark color with depth and dimension, but still want to keep it unique and eye-catching. Plus, the formula is long lasting and vibrant, so my hair stays glossy and rich without fading into plain black. If, you're looking for a hair color that's classic but with a cosmic t twist- like moonlight captured in your strands- cosmic allure is your new best friend. Totally recommend FOR ANYONE who wants to stands out while keeping it sophisticated midnight vibe. Do take note! Its a bonus for anyone with silver or gray strands: My silver strands picked up the blue tone " a beautiful moonstone blue" I wanted that to happen. Its like moonstone strands woven right in the light. LOVE IT! It color the rest of my hair the true color on the box. That said, if your hair is mostly light or white and you don't want blue tones all over, this not be your best pick. The lighter strands will definitely pick up that blue. Still so pretty on lighter hair if you into shades of blue. No color blue on the market like it for lighter hair. If, you have darker hair, its a stunning deep black with just a hint of cosmic shimmer. Enjoy! Au revior 👌🏽💋✨

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color Cosmic Azure

Helpful?
Canada
Review 1
Vote 2
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.

Cosmic Azure is gorgeous

a year ago
Cosmic Azure I LOVE IT! It's a gorgeous shade of blue! I think it works best with hair that is dark when you start if you want a deeper hue. But I think lighter hair will just produce a lighter brighter shade. I am thinking of doing a red ombre over the blue .. see if I wind up with purple at the ends :)
Would you purchase this again:Yes

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color Cosmic Azure

Helpful?
FL
Review 1
Votes 6
Age:45 to 54
Gender:Female
My eye color:Green
My hair color:Black
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.

LOVE this color!!!

a year ago
I've been using this color for the past 2 years or so. Literally every time I leave the house, random strangers comment on how much they love my hair color. Old women, teenage boys, kids, middle age men. It's crazy! I accidentally dyed it back to almost black while out of the country this summer, and nothing. It's finally, mostly grown out (I have a pixie cut), and I'm back to continual compliments. Even my stylist says it seems "natural" lol My hair will never be another color again!!
Would you purchase this again:Yes
  • Review photo 1
  • Review photo 2

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color Cosmic Azure

Helpful?
1 – 8 of 410 Reviews
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Questions

1–2 of 2 Questions  
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  1. Midnight Bold Multi Faceted Permanent Hair Color Violet Eclipse
    · 5 years ago  

    Can you use this on pretreated colored hair

    1 answer
    1. Nikki
      · 4 years ago  

      If you’re talking about hairy that’s been professionally dyed and treated in the past yes you can use this I’ve done that many times. 

      Helpful?

  2. Midnight Bold Multi Faceted Permanent Hair Color
    · 4 years ago  

    Can you do highlights with this product?

    0 answers
    Originally posted on Midnight Bold Multi Faceted Permanent Hair Color
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Midnight Bold Multi-Faceted Permanent Hair Color
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